Terra Cycle is an innovative company that is taking waste and turning it into new consumer products. The company founded by a Princeton college graduate at age 19 in 2001, has become one of the most successful companies at taking waste and turning into products like back packs and messenger bags.
They have struck partnerships with Capri Sun and Frito Lay in converting their packaging waste into reusable products. Terra Cycle processes spent Capri Sun juice bags and Frito Lay chip bags back into colorful backpacks and messenger bags. This has been an innovative re-marketing approach for these global brands products. The backpacks and messenger bags literally sport the spent packaging logos enabling both brands to grab additional walk about advertising support. Terra Cycle pays you for your waste, spending .02 cents per chip bag or juice bag that is turned in to them. Currently Terra Cycle web site boasts over 8 million people have contributed waste to their recycling efforts. The company also contributes to charity and has currently provided over $500,000 in funding to worthwhile causes. The company sells their goods through traditional retailers like Wal-Mart and Home Depot. The New Jersey based company has an on line store for you to purchase their items, or to sign up and be a waste contributor. They are seeking people and companies to sign up and partner with them in producing new products from recycled waste. They can be found at www.terracycle.net. New Jersey is called the Garden State, (trust me on this, get past Newark you’ll find one beautiful state), and now Terra Cycle adds one more accolade to the state motto.
Photo: Terra Cycle Messenger Bag Photo Courtesy: Terra Cycle

















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